Abha, located in the southwest of the Kingdom of Saudi Arabia, is the administrative headquarters and the regional capital of the Aseer region.
It is one of the Kingdom’s most important cities having a multitude of ministries represented.
On the edge of the Hejaz Escarpment, Abha city is surrounded by the governorates of Khamis Mushait, Al-Numas, and Mahayl. It is one of the most popular summer resorts nationwide and a real tourist city thanks to its moderate weather throughout the year due to its altitude.
It is described as The Mountain Bride, The Lady of Fog, Fabulous Abha, thanks to its marvelous natural surroundings. Recently, it was selected as the Capital of Arab Tourism for 2017.
Abha city covers about 5,000 hectares, and is 2,200m above sea level.
Ancient citadels on rocky crags catch visitors’ eyes; these are the remains of the Ottoman colonial period, including the citadels of Dharah, Shamsan, Abu Khyal, and Dagel.
The Ottomans selected Abha as their headquarters to govern the region.
Abha is a city of a unique traditional architecture different to others prevalent on the Arabian Peninsula.
Most of Abha's heritage buildings are made of mud supported by straight lines of stones which taper gradually to the top.
Usually, the buildings are surrounded by a courtyard fitted with a large wooden gate of acacia, junipers, or tamarisk which grow throughout the region.
The ancient buildings still stand tall with their eye-catching architecture resting side by side with modern buildings where their time-honored heritage interacts with the modern-day cityscape.
Visitors can witness modern-day Abha’s far reaching economic, commercial, and urban development, which has been introduced to the city in recent years.
The city has expanded to comprise 50 districts where academic institutions, various government bodies, malls, apartment blocks, luxury villas, and hotels expand to serve its visitors.
The King Khalid University campus is one of the vital centers in the city.
KKU Mass Communication Department is established with the aim of meeting the academic accreditation standards, though it is the most fledgling department in mass communication Pan-Saudi universities.
Drafted to fulfill the academic accreditation requirements and to meet the domestic mass communication needs, the department plan is based upon teaching English language intensively to the freshmen. In addition, the freshmen will study customized Arabic-focused syllabuses to hone up their writing skills.
Providing three majors, the department is tailored on studying the modern-day trends in mass communication teaching adopted in benchmark universities in the U.S. and Europe. In addition, it serves the domestic labor market in the Kingdom of Saudi Arabia.
The Mass Communication Department plan stands out as it fulfills standards set by the domestic and international accreditation agencies, particularly those pertaining to restructuring the syllabuses by the department on and off campus, including the supporting syllabuses. This serves the approach that media men should have the deep knowhow on various majors and spheres of media action.
There are some other training programs not in the crux of Mass Communication Department; however, they are set to earn the degree. In-house training, for example, is a requirement that helps train undergrads on various on-the-job skills, and enriches practice for course books. This is in addition to scheduling visits for the undergraduates to media agencies in the Kingdom of Saudi Arabia and overseas.
Thanks to the KKU rector’s directives, an attention to Mass Communication Department is paid to activate the mass communication paradigm on campus, including, developing Afaq, the weekly campus newspaper – the first campus newspaper nationwide and in the region. This is in addition to establishing a sophisticated media center, including studios, to be labs for training the undergrads to meet the KKU needs from media perspective.