Research

Mass Communication Department

King Khalid University (KKU)

KKU Mass Communication Department is established with the aim of meeting the academic accreditation standards, though it is the most fledgling department in mass communication Pan-Saudi universities.
Drafted to fulfill the academic accreditation requirements and to meet the domestic mass communication needs, the department plan is based upon teaching English language intensively to the freshmen. In addition, the freshmen will study customized Arabic-focused syllabuses to hone up their writing skills.
Providing three majors, the department is tailored on studying the modern-day trends in mass communication teaching adopted in benchmark universities in the U.S. and Europe. In addition, it serves the domestic labor market in the Kingdom of Saudi Arabia.
The Mass Communication Department plan stands out as it fulfills standards set by the domestic and international accreditation agencies, particularly those pertaining to restructuring the syllabuses by the department on and off campus, including the supporting syllabuses. This serves the approach that media men should have the deep knowhow on various majors and spheres of media action.
There are some other training programs not in the crux of Mass Communication Department; however, they are set to earn the degree. In-house training, for example, is a requirement that helps train undergrads on various on-the-job skills, and enriches practice for course books. This is in addition to scheduling visits for the undergraduates to media agencies in the Kingdom of Saudi Arabia and overseas.

Thanks to the KKU rector’s directives, an attention to Mass Communication Department is paid to activate the mass communication paradigm on campus, including, developing Afaq, the weekly campus newspaper – the first campus newspaper nationwide and in the region. This is in addition to establishing a sophisticated media center, including studios, to be labs for training the undergrads to meet the KKU needs from media perspective.